99U Quarterly Magazine Design Issue No. 1 (Copy)

Project: 99U Quarterly Magazine Issue No.1
-

Client: 99U
-

Credits: Creative Direction and Design: Raewyn Brandon & Matias Corea. Editorial: Jocelyn K. Glei, Sean Blanda & Sasha VanHoven. Illustrator: Karolis Strautneikas
-

Description: At 99U, we introduced the 99U Quarterly, a brand new print publication offering our best creative insights packaged in a beautifully designed pixel-free format.

Using the bold combination of black, white, and purple (Pantone 2725 U), we experimented with new typographic treatments contrasting sans-serif and serif fonts Trade Gothic Bold Cond. 20 and Adobe Caslon Pro, with accents of the elegant font AW Conqueror.

We created a simple but flexible grid system, allowing us to define different sections of the magazine, from bite-sized takeaways, to full interviews and in-depth articles. The alternating use of color throughout was also important in creating a satisfying visual rhythm and reading experience.