Project: The Factory Branding
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Client: The Factory Hamilton - The John Lawrenson Group
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Website:
thefactoryhamilton.co.nz
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Credits: Design & Creative Direction: Raewyn Brandon.
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Description: The Factory is Hamilton's newest entertainment venue located in the heart of the Southend of Victoria Street.
The design solution mixes a modern/industrial type treatment alongside a custom icon. The icon featuring the roofline of the venue itself, alongside factory like windows in the shape of a subtle 'F'.
The simple monochrome aesthetic allows flexibility for the ever changing colours that the different bands will bring for each event.
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