Project: Thread Theory Fashion Label Design
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Client: Thread Theory
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Credits: Design & Creative Direction: Raewyn Brandon. 
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Description: This project was to design a new logo for Thread Theory. The solution we settled on plays with the contrast of a san serif and a serif font, with a thin 'thread' between the two words, which is then translated into a circular secondary logo and a couple of simplified variations to use within the brand.

Thread Theory is a clothing label founded in Christchurch, NZ. More design applications from the brand coming soon.  
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