Project: 99% Conference Branding 2012
Credits: Creative Direction: Matias Corea. Design: Matias Corea & Raewyn Brandon. Editorial: Jocelyn K. Glei.
Description: All of the 99% Conference materials get re-imagined and re-designed by the Behance Team every year, and 2012 was no different.
Our approach this year was all about embodying the core 99% mission simply and beautifully: As Thomas Edison said, "Genius is 1% inspiration, and 99% perspiration."
Using Pantone Warm Red U and Hoefler & Frere-Jone's font Forza, we translated the 99% brand across motion graphics, badges, brochures, city guides, posters, t-shirts, a custom welcome bag, and much more.