Project: 99U Motion Reel 2014
Client: 99U Conference
Credits: Creative Direction and Design: Raewyn Brandon & Matias Corea. Editor: Jocelyn K. Glei. Animation: Hugh Gran.
Description: Each year at the 99u Conference, we create a motion loop that plays throughout the event using quotes about idea execution sourced from our speakers.
In past years we relied on the use of depth of field and 3D effects moving on changing axes. To go for a new flavor this year, we focused on very few elements and simple 2-dimensional designs that could morph into each other seamlessly, making the objects not only design elements but also 'characters' of the story. We drew a lot of inspiration from movie title sequences and one of our favorite design masterminds: Saul Bass.