Project: En Pointe Wines Branding
Credits: Design & Creative Direction: Raewyn Brandon.
Description: 'En Pointe Wines' is a wine subscription based company that is focused on experiencing, sharing, and enjoying together.
With a history of Ballet, Alexandra wanted to incorporate and represent an elegant flow into her brand. This was achieved through creating a flowing/growing wine branch in the abstract shape of a wine glass, paired with a flowing handwritten font for the 'wines' text. The colour palette was also chosen with soft 'ballet' like notes, mixed with earthy natural green hues.
Alex also wanted flexibility to simplify the brand in moments to just 'EP Wines', so the final design solution allows for a flexible system with multiple variations of the logo, along with a secondary circular logo that can be used as a stamp or sticker, and a custom set of stylized icons.