Project: Soloist Collective Logo/Branding Design
Client: Soloist Collective - powered by Prefer
Credits: Design & Creative Direction: Raewyn Brandon.
Description: The 'Soloist Collective' is a community committed to helping each other pursue successful solo careers.
As the Soloist Collective is powered by Prefer, the logo takes the 'Soloist' at the centre of Prefer's logo, and reinvents the idea using a lonely dot representing the 'soloist'. The brand playing on this visual element of the dot to tell stories of the soloist joining with a community of other soloists.
The circular secondary logo created to compliment the brand in moments where the main logo doesn't work, tells the story of the 'collective' surrounding the soloist in the middle, reinforcing the idea that he doesn't have to do it alone.