Project: WWF Climate Change Brochure

Client: WWF

Description: At current levels, unless we contain global warming under 2°C, by 2050 one third of all animal species will be at risk of extinction and two billion people will be left without drinking water. 

For this project we were required to make a fold out publication / poster as a handout to raise awareness of this issue. The specifications simply restricted the design to an A3 size paper.

My conceptual direction for this brief was to use bold typography and statistics to capture the audience. The large contrasting text make the brochure easy to flick through, reading the key facts quickly. The statistic shown through the small icons in the animals make a strong connection with the word extinction which then creates the shock factor as the audience understands it.